Now, most typographic logos use 1 of 4 font families: Serifs, sans-serifs, scripts, or decorative fonts. That said, the thing at the center of any typographic logo is its font.ĭifferent fonts have distinct personalities, and they’re usually separated into families that, as a group, are able to convey varied messages. If you use a typographic logo to represent your business, you’ll still have a lot to play with, like colors, sizing, spacing, and alignment. They’re typeface-based logos, meaning they usually only rely on text – set in some sort of specific design – to catch the eye of their intended audience. Typographic logos use the first 2 elements but skip out on the third.
Most logos are made up of a few design elements: Fonts, colors, and icons or symbols.
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